In this world, there are three types of people.
People who will share with you the dream.
People who will be marginal to your dream and will adopt it just because everyone else is; and
People who will resist it. They call them the laggards. These people will only adopt your dream when it turns mainstream, and they are left with no other option. If they don’t follow, they’re left out.
Use the first ones to help you plant the seed.
The middle ones to grow.
And the last ones to prove to yourself that your efforts were worth the fight despite all the NOs.