Today, there are some disturbing facts about the media world, but most importantly about the way media is reaching us.
That the generalist tech news platform Mashable writes about a health IT app and gets viewed by thousands of readers, but an expert in health IT blogging about it on their blog doesn’t get noticed means that there is definitely something wrong with the way the content that we need to find is reaching us.
The solution is in smarter algorithms and search engines that can use wise semantics to pick content based on quality (relevance) instead of quantity (number of hits/views), resulting in having people follow what’s substantially upworthy. It has been commonly known that the more viral the content, the higher its solidity.
However, this is not always the case, because society on average picks content that looks appealing, satisfying, and easy to absorb, leaving behind more challenging content, a content that is needed for personal and professional growth, the one beyond the commonalities.
TED is a very good example however on how smart ideas did spread and became cool and a thriller for every young and vibrant mind to share or contribute to them- Medium is trying to do the same at the blogging level.
Twitter can also be seen as a potential player, if the platform can focus its strategy on dimming the light on the likes of Bieber & Kanye West fans’ tweets, for example by charging advertisers more for such tweets, now that it has started sponsoring stories, and subsidizing the advertisement of great ideas, like the idea of creating wearable photo-voltaic units and using them to generate solar energy.