Over the years, publishers have been trying to use social media to spread fun around on April 1st.
It is actually an interesting trend, especially when the hoax hits on a social story that has been a controversial myth among people for a long time and the publisher releases a story to confirm it, or when it pokes into a pain in the system and tries to re-fabricate a plot that reaffirms that pain jokingly.
Some of the funniest 2015 online stories:
What is mostly surprising though about hoaxes that go viral, whether April fools or regularly spread ones is the fact itself of going viral, indicating how little people research a story before sharing it.
The truth is, in today’s world there is no real monopoly over exclusive breaking news. News spread in the speed of light from one resource to another.
So when a story looks shocking in its aspect there is virtually no way the media wouldn’t pick up on it in a jiffy.
If you follow at least two big news corporations like the CNN or BBC you can make sure that a shocking story you’re reading somewhere must have also been covered by large broadcasters. I personally try to diversify my timeline and follow as many publishers as possible.
The higher their sample number, the more consolidated my news are, AND the less possible it is for my media consumption to be fragmented.
Surprisingly a lot of us miss out on this fact. When a hoax goes viral it means the audience has shared it without making the effort to search the internet to verify if it’s true or not. We often get too excited about a story that our logical side goes down the drain.
Google news or twitter trends are also easy ways to figure out if a story is real. Otherwise snopes.com is also a great source.
This is an important matter because we are accountable as social media broadcasters for what we share. One, accountable to our personal brand and – two – accountable not to poison our friends and networks audience with facts that are completely far from reality.